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BRAND STRATEGY

Telling your story

EVERY BRAND - UNIQUE

Your brand is the key to setting your company apart from your competitors. How you achieve this differentiation can be accomplished through the look, tone and feel of your company. 

Essentially, your brand is your audiences' perception of who and what you are and do as a company. It is, and should be, emotive. The more your customers and other stakeholders identify with or support your organization, the more likely they are to be brand loyalists and brand ambassadors. This is essential since every long-term customer or stakeholder who knows and understands your brand not only helps elevate, but also enables conversion of new audiences into new customers.  

OLI can help you build your brand identity from scratch, or revitalize your brand to make it more current or reflect new messaging or positioning. 

OLI can help you distinguish your brand and stand out. Our core brand offerings include:

  • Brand Strategy

Nothing exists in a vacuum, and this is certainly true of a brand. In order to make the various elements of your brand make sense to your customers, they need to align to a strategy that complements your business case. 

  • Logo design (icon)

Frequently the first glimpse your customers have of your organization is your logo (icon), so it's imperative the style, look, tone, feel, color palette reflect as closely as possible what your organization does and stands for.

A logo is not a brand. A logo is a visual representation -- an icon -- of your company. 

OLI will design a logo that reflects your brand and is easily identifiable (brand identity) by your customers and other stakeholders.

  • Messaging, Positioning and Voice

Your brand messaging tells your customers and stakeholders what they can expect when they interact with your organization. Messaging, including key words and phrases, should be a part of all your marketing efforts. It creates an "experience" for your customers that becomes intuitive.  Your messaging should include your positioning--how you are distinct from your competitors, value proposition, key differentiators, culture, audiences, and more. 

  • Brand Standards

These are the guidelines your organization puts in place for how your brand elements are used. This includes standards for adherence on how the logo is displayed, what words and tone are used, the color palette, for example. Once the standards are developed, whomever at your organization is responsible for making sure the brand is presented correctly via social media, on your website, when sponsoring a conference, etc., should utilize the Brand Standards Manual for adherence. 

  • Branded Social Media Strategy

  • Content -- reflecting the brand

  • Define/redefine Core Values, Mission Statement and Vision Statement